CAESARS ENTERTAINMENT’S “ESCAPE TO TOTAL REWARDS” CONCLUDES ITS MULTI-MILLION DOLLAR CAMPAIGN WITH BLOWOUT GRAND FINALE WEEKEND

“Escape to Total Rewards” Culminates with Nationwide Giveaways from May 18 - 20 Including Trip Giveaways to the 2012 Summer Olympic Games in London

LAS VEGAS, NV (May 18, 2012) – “Escape to Total Rewards,” Caesars Entertainment’s largest promotion in company history, celebrates the culmination of its 90-day campaign with celebratory activities at more than 40 properties across the country. The campaign, which launched on March 1, 2012 with simultaneous, multi-city concert events featuring chart-topping artists including Mariah Carey, CeeLo Green, Maroon 5, Sean “Diddy” Combs and Mary J. Blige, among others, continues to surprise and delight its members with once-in-a-lifetime experiences and prizes.

As part of the expansion of the country’s leading entertainment loyalty program, Total Rewards will have awarded more than 90,000 prizes worth more than $2 million through the “Escape to Total Rewards” online game during the 90-day period. With new members signing up daily to take advantage of the revolutionized program, leisure travelers can now earn reward points for a variety of offerings such as hotel accommodations, dining, entertainment, retail and spa amenities. Dollars spent turn into points to earn free rooms, upgrades, dining comps, show tickets, and poolside cabanas. Corporate planners also earn reward credits for reserving conference rooms for business travel engagements.

"At a time when customers are seeking more from their loyalty programs, Total Rewards significantly enhanced the program to be even more valuable,” said Tariq Shaukat, Executive Vice President and Chief Marketing Officer for Caesars Entertainment. “Total Rewards has long been the standard-bearer for entertainment loyalty programs and these enhancements further solidify our commitment to provide our loyal members with exclusive benefits and truly rewarding experiences.”

The program enhancements have resonated with travelers and other entertainment seekers, as Caesars Entertainment has witnessed exponential growth in Total Rewards activations during the 90-day campaign. Those activations include the following:

 20% increase in new Total Rewards members, adding to the existing member base of 40 million

 More than 23 million “Escape to Total Rewards” online game plays

 More than 90,000 total prizes to be awarded nationwide, valued at more than $2 million

 101% increase in @Total_Rewards Twitter followers since the launch on March 1

 93% increase in Total Rewards’ Facebook followers since the launch on March 1

 40% increase in online site visits to Total Rewards Marketplace (TRMarketplace.com) since the launch on March 1

Culminating Weekend (May 18-20, 2012)

Every Total Rewards resort across the country – from Las Vegas to Atlantic City and New Orleans– will stage activities during the grand finale weekend as Total Rewards (TR) will be giving away thousands more in prizes including trips to the highly anticipated 2012 Summer Olympic Games in London. Members on property will have multiple chances to win prizes ranging from more than $600,000 worth in TR Marketplace gift cards (which includes retailers such as Best Buy, Starbucks, Target, Macy’s, Home Depot and more), to Total Rewards Escapes that include airfare for two, two night hotel accommodations at any Total Rewards resort nationwide and $200 worth of TR Marketplace spending.

One lucky winner won a trip to Caesars Entertainment’s property in South Africa, Emerald Resort & Casino, by playing the “Escape to Total Rewards” game. “We’re going to South Africa! It doesn’t seem real. The fact that I won shortly after the online game started was an once-in-a-lifetime dream come true,” said Maureen Zufan. The game concludes on May 31 and massive prizes, such as chance to win a private XOJET chartered flight from anywhere in the country to Las Vegas for the ultimate VIP vacation, have yet to be awarded.

Harrah’s Tunica Finale Prizes include: Over $20,000 in Free Slot Play, Escape vacation to a Total Rewards Destination of your choice, and Total Rewards members receive a chance to instantly win one of 330 gift cards from HSN, Best Buy, and Home Depot during entry activation!

Horseshoe Tunica Finale Prizes include: Over $20,000 in Free Slot Play, Escape vacation to a Total Rewards Destination of your choice, and Total Rewards members receive a chance to instantly win one of 330 gift cards from HSN, Best Buy, and Home Depot during entry activation!

Tunica Roadhouse Finale Prizes include: Over $10,000 in Free Slot Play, Escape vacation to a Total Rewards Destination of your choice, and Total Rewards members receive a chance to instantly win one of 330 gift cards from HSN, Best Buy, and Home Depot during entry activation!

“Escape to Total Rewards” (Launched March 1, 2012)

Following a 72-hour period of mystery, with countdown clocks located in some of America’s most iconic locations, Caesars Entertainment unveiled the next generation of their leading loyalty members program, Total Rewards. Simultaneous, cross-country free concert events were held in Los Angeles (with performers CeeLo Green and Lil Wayne with host Cat Deeley), New York (with performers Mariah Carey and Sean “Diddy” Combs with host Mel B.), Chicago (with performers Maroon 5 and Sara Bareilles with hosts Giuliana and Bill Rancic) and New Orleans (with performers Mary J. Blige and Gavin DeGraw with host Maria Menounos), kicking-off the 90-day national promotion. “Escape to Total Rewards” collaborated with Jimmy Kimmel Live! with a five segment broadcast series and online integration during the program.

For more information on the “Escape to Total Rewards” Finale Weekend, please visit: https://www.totalrewards.com/escapefinale/

MEDIA CONTACTS:

Patrick Collins

Caesars Mid-South – Harrah’s, Horseshoe, Tunica Roadhouse – TUNICA, Miss.

901-219-9944

Pcollins1@Caesars.com

Tamar Aprahamian or Lindsey Latham of PMK·BNC at 310.854.4800

tamar.aprahamian@pmkbnc.com / lindsey.latham@pmkbnc.com

About Total Rewards Total Rewards, a loyalty program connecting millions of active members who visit nearly 40 Caesars properties nationwide is focused on building loyalty with guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. With Total Rewards, members have access to the largest network of hotel and entertainment options in the gaming industry and are able to take advantage of endless amenities, including exclusive access to unique experiences and benefits. Total Rewards’ major resort brands include Caesars Palace, Horseshoe, Harrah’s, Flamingo, Showboat, Bally’s, Harveys and Planet Hollywood Resort & Casino. For more information, visit: www.TotalRewards.com.

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PUSH Nightclub to Relocate to Harrah’s Tunica

Saturday, April 14

TUNICA, Miss., April 11, 2012 – PUSH Nightclub is moving to the Harrah’s Tunica Event Center Saturday, April 14. National video disc jockey, DJ Benny C will provide entertainment for the club’s first night at Harrah’s Tunica.

“PUSH Nightclub has become one of the most popular destinations for Mid-Southerners to enjoy an evening of dancing and partying with friends and celebrities from the local area as well as New York and California. Moving PUSH to Harrah’s will allow us to bring the PUSH Nightclub experience to more people by increasing the club’s capacity and VIP sections,” said R. Scott Barber, Regional President, Caesars Entertainment Mid-South Region.

PUSH will open on Saturday nights only at 10 p.m. General admission will be $10 per person from 10 p.m. to 11 p.m. and $20 per person from 11 p.m. to close, which is typically 3 a.m. General admission to the nightclub may increase for special themed events or celebrity appearances. Diamond Total Rewards card holders receive free admission for themselves and one guest and Seven Stars Total Rewards card holders receive free admission for themselves and three guests.

VIP sections are available for $350 and include admission for seven people, a private VIP section, dedicated service staff, gratuity and 14 drink vouchers. Guests may reserve a VIP section by filling out the VIP request form online at www.push-tunica.com. Once the form is submitted PUSH staff will contact the guest and confirm the VIP section with a phone call.

PUSH, The Nightclub at Harrah’s can be found online at:

www.PUSH-Tunica.com

www.Twitter.com/PUSHTunica

www.Facebook.com/PUSHTunica

DJ Benny C’s bio is below. You can view some of his videos here: http://vimeo.com/djbennyc/videos

Hailing from DC, DJ Benny C has been DJing for several years with a style that is all his own. Mixing up all of the biggest hits from rock, hip hop, electro, classics and pop, you're going to hear and see all your favorite songs. Having worked in Atlantic City, Boston, New Orleans, Baltimore, DC, and Kansas City, Benny has rocked all sorts of crowds from a few hundred to a few thousand. Now as a featured Crooklyn Clan video remixer, his videos are seen all over the world in many of the hottest clubs and by the best video DJs. Catch Benny C as he lights up the screens and heats up the dance floor with some of the best dance beats created!

About Harrah’s Tunica

Harrah’s Tunica is located 20 minutes south of Memphis, Tennessee and was originally opened in 1996 as Grand Casino. On May, 23, 2008 Paula Deen cut the official grand opening ribbon at Harrah’s Tunica featuring the first of its kind Paula Deen Buffet and an interactive gaming floor that is the largest in the region. Spanning over 2,000 acres Harrah’s Tunica features the Links at Cottonwoods championship golf course designed by Hale Irwin, Willows Sporting Clays and Hunting Center, the Mid-South Convention Center offering over 65,000 square feet of indoor meeting space and over 50,000 square feet of outdoor area, three elegant hotels totaling 1356 hotel rooms, the 200-space Mid-South RV Resort, Bellissimo Spa and Salon, The Funny Bone Nightclub, and a 2,400 seat event center that features headline entertainment and PUSH Nightclub.

Contact:            Patrick Collins

662-357-6924     

Pcollins1@caesars.com

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Aretha Franklin to Perform at Harrah’s Tunica March 3

Tunica, Miss., January 31, 2011 –The Memphis-born “Queen of Soul,” Aretha Franklin will perform at Harrah’s Tunica Saturday, March 3 at 9 p.m. Tickets range from $35 to $75 and can be purchased through Ticketmaster at 1-800-745-3000, online at Ticketmaster.com through this link: http://bit.ly/Aretha-Tunica-March, at casino gift shops, or the casino box office. The casino box office is open on performance days only. Guests must be 21 years or older to attend.

Franklin, a Memphis-born, Detroit-raised songstress, is renowned for her soul, R&B, and gospel recordings. Often referred to as “The Queen of Soul” or “Lady Soul,” Franklin became the first woman to be inducted into the Rock and Roll Hall of Fame on January 3, 1987. She has captured 16 competitive Grammys, 12 of which are for best vocal performance.

As a child, Franklin and her sisters, Carolyn and Erma, sang at her father’s Detroit-area church and made her first recordings at age 14. By the 1960’s, Franklin had earned the nickname, “The Queen of Soul,” having become an internationally famous artist and a symbol of pride for the black community.

Franklin released numerous Top Ten hits in the late 1960’s and 1970’s, including some of her most successful hit singles: “Chain of Fools,” “You Make Me Feel (Like a Natural Woman),” “Think,” “Baby I love you,” “The House That Jack Built,” and “Respect,” a cover of an Otis Redding single which became her signature song.

About Harrah’s Tunica:

Harrah’s Tunica is located 20 minutes south of Memphis, Tennessee and was originally opened in 1996 as Grand Casino. On May, 23, 2008 Paula Deen cut the official grand opening ribbon at Harrah’s Tunica featuring the first of its kind Paula Deen Buffet and an interactive gaming floor that is the largest in the region. Spanning over 2,000 acres Harrah’s Tunica features the Links at Cottonwoods championship golf course designed by Hale Irwin, Willows Sporting Clays and Hunting Center, the Mid-South Convention Center offering over 65,000 square feet of indoor meeting space and over 50,000 square feet of outdoor area, three elegant hotels totaling 1356 hotel rooms, the 200-space Mid-South RV Resort, Bellissimo Spa and Salon, The Paula Deen Buffet, The Funny Bone Comedy Club, and a 2,400 seat event center that features headline entertainment. For more information, please visit www.harrahstunica.com.

Contact:

Patrick Collins

662-357-6924

Pcollins1@caesars.com

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Harrah’s Tunica to Host WSOP Circuit Event February 2 - 13

Preliminary Events Begin Friday, January 27

TUNICA, Miss. – January 11, 2012 – Since hosting its first tournament in 2005, World Series of Poker action has become a Mid-South winter tradition in Tunica, Mississippi. 

That tradition continues February 2 when the WSOP Circuit returns to Harrah’s Tunica.

The 10^th stop scheduled for the 2011-2012 season, the Circuit Series at Harrah’s Tunica will feature poker tournament buy-ins ranging from $125-$1,600 and include variations of the game such as Hold’em, Omaha, H.O.R.S.E. as well as a highly-anticipated No-Limit Hold’em heads up event.

Beginning, January 27^th, Harrah’s Tunica will host a series of daily noon, 5 p.m. and 7 p.m. preliminary events with buy-ins ranging from $125-$235. See the full schedule for details.

As with the other WSOP Circuit stops, the Harrah’s Tunica Circuit Series will include 12 official Ring Events, through which players can earn points to qualify for a seat to the WSOP Circuit National Championship to be held in Las Vegas this summer. The National Championship is a nationally-televised WSOP gold bracelet event featuring a million-dollar prize pool put up by Caesars Entertainment and the WSOP.

Last year’s WSOP Circuit National champion, Sam Barnhart, a software analyst from Little Rock, Arkansas, qualified for his seat after winning the WSOP Circuit Main Event at Harrah’s Tunica. His earnings from the two combined events totaled $448,612.

Learn more about the WSOPC National Championship here.

Learn more about the WSOPC points system here.

In addition to the 12 ring events scheduled at Harrah’s Tunica, the Seniors No-Limit Hold’em event takes place Sunday, January 29^th while the ladies event begins Sunday, February 5.

The WSOP Circuit Main Event at Harrah’s Tunica gets underway Saturday, February 11 at noon.

Harrah’s Tunica is offering special room rates of $35 Sunday – Thursday and $65 Friday – Saturday to WSOP Circuit participants. Use promo code CWSOP12 when booking online or by phone at 1-800-CAESARS.

Photos attached:

2011WSOPC_TUN_MAINEVENT_sambarnhart1.jpg – 2011 Tunica Main Event Winner, 2011 WSOP Circuit National Champion, and Little Rock, Arkansas native Sam Barnhart shows off his winning hand and WSOP ring after winning the 2011 WSOP Circuit Main Event at Harrah’s Tunica.

2011WSOPCTunica_EV1Field.jpg & 2011WSOPCTunica_EV1Field_2.jpg – The field of poker players at Event 1 at the 2011 WSOPC at Harrah’s Tunica.

About the WSOP

The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport's top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker's longest running tournament in the world, dating back to 1970. In 2010, the event attracted 72,966 entrants from 117 different countries to the Rio in Las Vegas and awarded over $187 million in prize money. In addition, the WSOP has formed groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe.  The WSOP Circuit Tour is entering its seventh season in 2010-11, and will feature 12 stops throughout the U.S., plus for the first ever, a stop in South Africa. For more information on the World Series of Poker, please visit www.WSOP.com.

About Harrah’s Tunica

Harrah’s Tunica is located 20 minutes south of Memphis, Tennessee and was originally opened in 1996 as Grand Casino. On May, 23, 2008 Paula Deen cut the official grand opening ribbon at Harrah’s Tunica featuring the first of its kind Paula Deen Buffet and an interactive gaming floor that is the largest in the region. Spanning over 2,000 acres Harrah’s Tunica features the Links at Cottonwoods championship golf course designed by Hale Irwin, Willows Sporting Clays and Hunting Center, the Mid-South Convention Center offering over 65,000 square feet of indoor meeting space, three elegant hotels totaling 1356 hotel rooms, the 200-space Mid-South RV Resort, Bellissimo Spa and Salon, and a 2,400 seat event center that features headline entertainment

About Caesars Entertainment:

Caesars Entertainment Corporation is the world's largest casino entertainment company. Since its beginning in Reno, Nevada, more than 70 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. The company's resorts operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.

Media Contacts:

Patrick Collins - Harrah’s Tunica

662-357-6924

pcollins1@caesars.com

Alan Fowler

WSOP/Caesars Interactive Entertainment

702.498.7532

afowler@caesars.com

Contact:         Valerie Morris

662-357-3089    

MorrisV@caesars.com

FREE CONCERT by KC and the Sunshine Band at Horseshoe with Non-perishable Food Donation to Benefit Mid-South Food Bank or Tunica Humane Society

TUNICA, Miss., December 6, 2011 – Put on your “Boogie Shoes” because the legendary KC and the Sunshine Band will hit the Horseshoe Tunica stage Thursday, December, 29 at 8 p.m. Horseshoe Tunica is getting into the holiday spirit by offering free tickets to the concert in exchange for the donation of non-perishable food items.

Complimentary tickets for the KC and the Sunshine Band concert will be given to guests who are 21 years old or older, have a Total Rewards card, and bring at least one non-perishable human or pet food item per person to the Horseshoe Tunica Bluesville Box Office on Thursday, December 29 to donate to the Mid-South Food Bank or the Tunica Humane Society. Tickets will be awarded on a first come first served basis on December 29 only. Total Rewards cards are available for no charge at the Total Rewards counter at Horseshoe Tunica.

“Caesars Entertainment and Horseshoe Tunica are committed to helping make our communities vibrant places to live and work. In one of our many efforts to give back to our communities this holiday season we are asking everyone to enjoy a great concert by KC and the Sunshine Band for the goodwill ticket price of donated non-perishable food items that will help fill the pantries of our two- and four-legged friends through the Mid-South Food Bank and the Tunica Humane Society,” said R. Scott Barber, regional president, Caesars Mid-South.

Guests can expect to hear KC and the Sunshine Band hits like: "Get Down Tonight,” "That's The Way (I Like It)," "(Shake, Shake, Shake) Shake Your Booty," and "I'm Your Boogie Man,"

About Mid-South Food Bank:

Mid-South Food Bank is an independent, nondenominational 501(c)(3) Tennessee corporation founded in 1981 Mid-South Food Bank is a member of Feeding America, the national network of food banks 

The Mid-South Food Bank Mission is to fight hunger through the efficient collection and distribution of wholesome food, and through education and advocacy.  The Mid-South Food Bank vision is a hunger-free Mid-South.

The Mid-South Food Bank member agencies include any 501(c)(3) charitable organization or faith-based equivalent in our service area that feeds needy and hungry people free of charge is eligible to apply to receive food from Mid-South Food Bank. Emergency food providers include food pantries, soup kitchens and shelters. Other agencies are youth programs, senior programs, residential programs, rehabilitation programs, daycares and schools. For more information please visit: http://www.midsouthfoodbank.org/

About Tunica Humane Society:

The Tunica Humane Society operates a no kill animal shelter that was started by a group of concerned citizens in Tunica, Mississippi in 2008. The animal shelter once located outdoors recently moved into the Horseshoe Animal Shelter building made possible by donations from citizens, Horseshoe Tunica and Caesars Foundation, as well as Rob Thomas’ Sidewalk Angels Foundation.

KC and the Sunshine Band History from: http://www.heykcsb.com/history.html

Nobody would have thought that Henry Stone's insight and Harry Casey's talent and enthusiasm would make history and make Miami, Florida the hottest music city on the planet.  The "birth" of KC and the Sunshine band was about to happen and nobody knew that its birth would not only bring the world legendary music, but influence a whole generation. From clothing to hairstyles to dance styles to new acceptable words in the English language, KC and the Sunshine Band had arrived!  And what an arrival!  Four Number one Records in a row, Grammy Awards, Peoples Choice Awards, American Music Awards, and the focus of the music world became Miami, Florida.

Things have changed drastically since 1973. One thing hasn't changed, though.  The infectious, feel good happy music of KC and the Sunshine Band. What started out as a "dream" is now "legend."

Their first record, BLOW YOUR WHISTLE, made the top 15 on the R&B chart.

Their second album, KC & THE SUNSHINE BAND, was released in 1975, went triple platinum and contained the #1 hits GET DOWN TONIGHT, THAT’S THE WAY (I LIKE IT), BOOGIE SHOES and ROCK YOUR BABY.  Also in 1975 he won the American Music Award for Best R&B Artist.

KC & The Sunshine Band became the first act to score four #1 pop singles in one 12-month period since the Beatles in 1964.  Three of those singles crossed over to become #1 R&B, as well.

KC’s third album, PART 3, released in 1976, also went triple platinum and contained the #1 singles I’M YOUR BOOGIE MAN, SHAKE YOUR BOOTY and KEEP IT COMIN’ LOVE.

The band’s string of hit singles continued with BOOGIE SHOES, which was included on the SATURDAY NIGHT FEVER soundtrack, PLEASE DON’T GO, and YES, I’M READY, a duet with high school friend Teri DeSario.

He also received Grammy Awards for Album of the Year, as well as Producer of the Year in 1978 for his work on the SATURDAY NIGHT FEVER soundtrack.

In 2001, KC was honored with the NARAS Governor’s Award, the highest honor given by a chapter of the Academy.

In 2002 KC received the coveted Star on the Hollywood Walk of Fame.

KC's music is now being sampled by rappers, and whole new generations of fans have been introduced to his music.

Harry Wayne Casey, a true icon of so many generations, gets people up and dancing, making everyone happy, his place at the top in the music world is secure and that is as it should be.

KC and the Sunshine Band have been entertaining audiences around the world for over 37 years, and have sold in excess of 100 million records and "That's The Way They Like It" uh-huh uh-huh!

About Horseshoe Tunica:

Horseshoe Casino & Hotel Tunica opened on February 13, 1995.  The property features 245,000 Square Feet, including a 14-floor all-suite hotel tower with over 500 rooms, over 200 slot and video poker games, a wide variety of table games, and a 25 table poker room. Horseshoe is known as a gambler’s casino with the best odds, highest limits, luxurious accommodations, best entertainment with Bluesville Concert Hall and Push Nightclub, as well as exquisite dining options including – Jack Binion’s Steakhouse, Village Square Buffet, Noodles, and Starbucks. For more information, please visit www.horseshoetunica.com.

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Caesars HEROs Wrap Gifts to Benefit Habitat for Humanity

TUNICA, Miss., December 16, 2011 – Do you hate to wrap gifts, have too many gifts to wrap, or are you tired of fighting with tape? Caesars HEROs are coming to the rescue and will happily wrap your holiday gifts for a donation to Habitat for Humanity.

The Caesars Code Green HEROs of Harrah’s, Horseshoe, and Tunica Roadhouse casinos will be wrapping gifts for anyone who would like to bring gifts for wrapping in return for a minimum donation of $1 per gift to Habitat for Humanity on Saturday, December 17 from noon to 8 p.m.; Sunday, December 18 from noon to 8 p.m.; and Friday, December 23 from 4 p.m. to 8 p.m. at the main entrances of Harrah’s, Horseshoe and Tunica Roadhouse casinos in Tunica.

All gifts will be wrapped in environmentally friendly gift wrapping and decorations. All donations will benefit Habitat for Humanity.

About Habitat for Humanity

Habitat for Humanity International is a nonprofit, ecumenical Christian housing ministry. HFHI seeks to eliminate poverty housing and homelessness from the world, and to make decent shelter a matter of conscience and action.

Habitat invites people of all backgrounds, races and religions to build houses together in partnership with families in need.

Habitat has built more than 175,000 houses around the world, providing more than 750,000 people in more than 3,000 communities with safe, decent, affordable shelter. HFHI was founded in 1976 by Millard Fuller along with his wife Linda.

About Harrah’s Tunica: 

Harrah’s Tunica is located 20 minutes south of Memphis, Tennessee and was originally opened in 1996 as Grand Casino. On May, 23, 2008 Paula Deen cut the official grand opening ribbon at Harrah’s Tunica featuring the first of its kind Paula Deen Buffet and an interactive gaming floor that is the largest in the region. Spanning over 2,000 acres, Harrah’s Tunica features the The Paula Deen Buffet, the Links at Cottonwoods championship golf course designed by Hale Irwin, Willows Sporting Clays and Hunting Center, the Mid-South Convention Center offering over 65,000 square feet of indoor meeting space and over 50,000 square feet of outdoor area, three elegant hotels totaling 1356 hotel rooms, the 200-space Mid-South RV Resort, Bellissimo Spa and Salon, The Funny Bone Comedy Club, and a 2,400 seat event center that features headline entertainment. For more information, please visit www.harrahstunica.com.

About Horseshoe Tunica: 

Horseshoe Casino & Hotel Tunica opened on February 13, 1995. The property features 245,000 Square Feet, including a 14-floor all-suite hotel tower with over 500 rooms, over 200 slot and video poker games, a wide variety of table games, and a 25 table poker room. Horseshoe is known as a gambler’s casino with the best odds, highest limits, luxurious accommodations, best entertainment with Bluesville Concert Hall and Push Nightclub, as well as exquisite dining options including – Jack Binion’s Steakhouse, Village Square Buffet, Noodles, and Starbucks. For more information, please visit www.horseshoetunica.com.

About Tunica Roadhouse:

Tunica Roadhouse Casino & Hotel originally opened August 1, 1994 as Sheraton Casino and Hotel. The updated Tunica Roadhouse casino opened December 18, 2009 in Northern Tunica County, Mississippi, just 12 miles from Tennessee state line at Casino Center off of the historic and official Mississippi Blues Highway U.S. 61. The 92,000 square-foot casino features 33,000 square feet of gaming space, over 800 slots and video poker machines, 36 table games, The Range Steakhouse, pool tables, beer pong tables, an electronic bull, a juke box, darts, designated motorcycle parking, a fitness center, and a gift shop.

For more information, please visit www.tunica-roadhouse.com.

Contact:           Patrick Collins

662-357-6924     

pcollins1@harrahs.com

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Gingerbread Village on Display at Harrah’s Tunica

TUNICA, Miss., December 8, 2011 – It’s beginning to look a lot like Christmas on the second floor of Harrah’s Tunica. The Harrah’s food and beverage department is displaying a gingerbread village consisting of over 50 structures on the second floor of the casino just outside the Paula Deen Buffet.

Harrah’s executive pastry chef Juan Urcia oversaw the design, creation, and building of the village that boasts a castle built of over 8,000 sugar cubes. It took a team effort from Harrah’s food and beverage supervisors and managers to create the winter wonderland scene made of gingerbread, a sugar-based dough called pastillage, candies, cookies, sugar cubes, and over 150 pounds of royal icing. Each of the structures in the gingerbread village takes a minimum of eight hours to create.

“We all enjoy this time of year and we are very proud to help chef Urcia in his yearly goal to create something bigger and better than the year before,” said Harrah’s executive sous chef Tammy Williams

To see photos of the Harrah’s Tunica gingerbread village visit the Harrah’s Tunica Facebook page: http://on.fb.me/GBVillage

About Harrah’s Tunica

Harrah’s Tunica is located 20 minutes south of Memphis, Tennessee and was originally opened in 1996 as Grand Casino. On May, 23, 2008 Paula Deen cut the official grand opening ribbon at Harrah’s Tunica featuring the first of its kind Paula Deen Buffet and an interactive gaming floor that is the largest in the region. Spanning over 2,000 acres, Harrah’s Tunica features the The Paula Deen Buffet, the Links at Cottonwoods championship golf course designed by Hale Irwin, Willows Sporting Clays and Hunting Center, the Mid-South Convention Center offering over 65,000 square feet of indoor meeting space and over 50,000 square feet of outdoor area, three elegant hotels totaling 1356 hotel rooms, the 200-space Mid-South RV Resort, Bellissimo Spa and Salon, The Funny Bone Comedy Club (coming soon), and a 2,400 seat event center that features headline entertainment.

Media Contacts:

Patrick Collins

662-357-6924

pcollins1@caesars.com

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Caesars Entertainment Mid-South Presented with

Partners in Philanthropy Award

TUNICA, Miss., December 7, 2011 – Caesars Entertainment Mid-South Region including Harrah’s, Horseshoe, and Tunica Roadhouse casinos was recently awarded the Partners in Philanthropy award from the Memphis Chapter of the Association of Fundraising Professionals.

The Association of Fundraising Professionals presented R. Scott Barber, Caesars Mid-South regional president, and Valerie Morris; Caesars Mid-South regional vice president of communications, community affairs, and convention services, with the Partners in Philanthropy award at the annual National Philanthropy Day Crystal Awards luncheon on November 29, 2011.

The American Cancer Society, who recently celebrated the one year anniversary of the grand opening of the American Cancer Society Harrah’s Hope Lodge in which the Caesars Foundation donated $2 million and Caesars Mid-South employee volunteers or HEROs volunteer each month, took the lead in nominating Caesars Mid-South along with letters of recommendation from the Ronald McDonald House, the Mid-South Food Bank, Friends for Life, and the Arthritis Foundation.

“We nominated Caesars for the Partners in Philanthropy award for the extraordinary commitment and support the corporation and employees have shown to the American Cancer Society, many other non-profit organizations, and the entire Mid-South community. Caesars community support is all encompassing to include monetary and in-kind donations, volunteer efforts, and executive and corporate support to nonprofit organizations through service on numerous nonprofit boards and multiple community partnerships,” said Clint Cummins, corporate systems director, American Cancer Society.

The Partners in Philanthropy award has only been awarded two other times since the Memphis chapter of the Association of Fundraising Professionals was founded in 1985. Previous recipients and the year they received the Partners in Philanthropy award are Federal Express Corporation in 1990 and Memphis Light, Gas & Water Division in 1999.

“It is truly an honor to accept this prestigious Partners in Philanthropy award on behalf of Caesars Entertainment and Caesars’ employees. We are committed to making our communities vibrant places to live and work and we consider ourselves very fortunate to be able to give back to our communities in so many different ways,” said R. Scott Barber, regional president, Caesars Mid-South.

NOTE: Photo attached: Caesars Executives and nominators from the American Cancer Society at the National Philanthropy Day Crystal Awards Luncheon.

Back Row Left to Right: R. Scott Barber, regional president, Caesars Mid-South; Ricky Busey, regional vice president, human resources and development, Caesars Mid-South; Clint Cummins, corporate systems director, American Cancer Society.

Front Row Left to Right: Leighanne Hart, development officer, American Cancer Society; Valerie Morris, regional vice president, communications, community affairs, and convention services, Caesars Mid-South; Kim Culbreath, director, Harrah’s Hope Lodge.

About Association of Fundraising Professionals

The Association of Fundraising Professionals (AFP) is the professional association of individuals responsible for generating philanthropic support for a wide variety of nonprofit, charitable organizations. Founded in 1960, AFP advances philanthropy through its more than 26,000 members in 171 chapters throughout the world. 

The Memphis Chapter was founded in 1985 and currently represents over 150 members.

About Harrah’s Tunica:

Harrah’s Tunica is located 20 minutes south of Memphis, Tennessee and was originally opened in 1996 as Grand Casino. On May, 23, 2008 Paula Deen cut the official grand opening ribbon at Harrah’s Tunica featuring the first of its kind Paula Deen Buffet and an interactive gaming floor that is the largest in the region. Spanning over 2,000 acres Harrah’s Tunica features the Links at Cottonwoods championship golf course designed by Hale Irwin, Willows Sporting Clays and Hunting Center, the Mid-South Convention Center offering over 65,000 square feet of indoor meeting space and over 50,000 square feet of outdoor area, three elegant hotels totaling 1356 hotel rooms, the 200-space Mid-South RV Resort, Bellissimo Spa and Salon, The Paula Deen Buffet, The Funny Bone Comedy Club, and a 2,400 seat event center that features headline entertainment. For more information, please visit www.harrahstunica.com.

About Horseshoe Tunica:

Horseshoe Casino & Hotel Tunica opened on February 13, 1995. The property features 245,000 Square Feet, including a 14-floor all-suite hotel tower with over 500 rooms, over 200 slot and video poker games, a wide variety of table games, and a 25 table poker room. Horseshoe is known as a gambler’s casino with the best odds, highest limits, luxurious accommodations, best entertainment with Bluesville Concert Hall and Push Nightclub, as well as exquisite dining options including – Jack Binion’s Steakhouse, Village Square Buffet, Noodles, and Starbucks. For more information, please visit www.horseshoetunica.com.

About Tunica Roadhouse:

Tunica Roadhouse Casino & Hotel originally opened August 1, 1994 as Sheraton Casino and Hotel. The updated Tunica Roadhouse casino opened December 18, 2009 in Northern Tunica County, Mississippi, just 12 miles from Tennessee state line at Casino Center off of the historic and official Mississippi Blues Highway U.S. 61. The 92,000 square-foot casino features 33,000 square feet of gaming space, over 800 slots and video poker machines, 36 table games, The Range Steakhouse, pool tables, beer pong tables, an electronic bull, a juke box, darts, designated motorcycle parking, a fitness center, and a gift shop.

For more information, please visit www.tunica-roadhouse.com.

Contact:

Patrick Collins

662-357-6924

pcollins1@caesars.com

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FREE CONCERT by KC and the Sunshine Band at Horseshoe with Non-perishable Food Donation to Benefit Mid-South Food Bank or Tunica Humane Society

TUNICA, Miss., December 6, 2011 – Put on your “Boogie Shoes” because the legendary KC and the Sunshine Band will hit the Horseshoe Tunica stage Thursday, December, 29 at 8 p.m. Horseshoe Tunica is getting into the holiday spirit by offering free tickets to the concert in exchange for the donation of non-perishable food items.

Complimentary tickets for the KC and the Sunshine Band concert will be given to guests who are 21 years old or older, have a Total Rewards card, and bring at least one non-perishable human or pet food item per person to the Horseshoe Tunica Bluesville Box Office on Thursday, December 29 to donate to the Mid-South Food Bank or the Tunica Humane Society. Tickets will be awarded on a first come first served basis on December 29 only. Total Rewards cards are available for no charge at the Total Rewards counter at Horseshoe Tunica.

“Caesars Entertainment and Horseshoe Tunica are committed to helping make our communities vibrant places to live and work. In one of our many efforts to give back to our communities this holiday season we are asking everyone to enjoy a great concert by KC and the Sunshine Band for the goodwill ticket price of donated non-perishable food items that will help fill the pantries of our two- and four-legged friends through the Mid-South Food Bank and the Tunica Humane Society,” said R. Scott Barber, regional president, Caesars Mid-South.

Guests can expect to hear KC and the Sunshine Band hits like: "Get Down Tonight,” "That's The Way (I Like It)," "(Shake, Shake, Shake) Shake Your Booty," and "I'm Your Boogie Man,"

About Mid-South Food Bank:

Mid-South Food Bank is an independent, nondenominational 501(c)(3) Tennessee corporation founded in 1981 Mid-South Food Bank is a member of Feeding America, the national network of food banks 

The Mid-South Food Bank Mission is to fight hunger through the efficient collection and distribution of wholesome food, and through education and advocacy.  The Mid-South Food Bank vision is a hunger-free Mid-South.

The Mid-South Food Bank member agencies include any 501(c)(3) charitable organization or faith-based equivalent in our service area that feeds needy and hungry people free of charge is eligible to apply to receive food from Mid-South Food Bank. Emergency food providers include food pantries, soup kitchens and shelters. Other agencies are youth programs, senior programs, residential programs, rehabilitation programs, daycares and schools. For more information please visit: http://www.midsouthfoodbank.org/

About Tunica Humane Society:

The Tunica Humane Society operates a no kill animal shelter that was started by a group of concerned citizens in Tunica, Mississippi in 2008. The animal shelter once located outdoors recently moved into the Horseshoe Animal Shelter building made possible by donations from citizens, Horseshoe Tunica and Caesars Foundation, as well as Rob Thomas’ Sidewalk Angels Foundation.

KC and the Sunshine Band History from: http://www.heykcsb.com/history.html

Nobody would have thought that Henry Stone's insight and Harry Casey's talent and enthusiasm would make history and make Miami, Florida the hottest music city on the planet.  The "birth" of KC and the Sunshine band was about to happen and nobody knew that its birth would not only bring the world legendary music, but influence a whole generation. From clothing to hairstyles to dance styles to new acceptable words in the English language, KC and the Sunshine Band had arrived!  And what an arrival!  Four Number one Records in a row, Grammy Awards, Peoples Choice Awards, American Music Awards, and the focus of the music world became Miami, Florida.

Things have changed drastically since 1973. One thing hasn't changed, though.  The infectious, feel good happy music of KC and the Sunshine Band. What started out as a "dream" is now "legend."

Their first record, BLOW YOUR WHISTLE, made the top 15 on the R&B chart.

Their second album, KC & THE SUNSHINE BAND, was released in 1975, went triple platinum and contained the #1 hits GET DOWN TONIGHT, THAT’S THE WAY (I LIKE IT), BOOGIE SHOES and ROCK YOUR BABY.  Also in 1975 he won the American Music Award for Best R&B Artist.

KC & The Sunshine Band became the first act to score four #1 pop singles in one 12-month period since the Beatles in 1964.  Three of those singles crossed over to become #1 R&B, as well.

KC’s third album, PART 3, released in 1976, also went triple platinum and contained the #1 singles I’M YOUR BOOGIE MAN, SHAKE YOUR BOOTY and KEEP IT COMIN’ LOVE.

The band’s string of hit singles continued with BOOGIE SHOES, which was included on the SATURDAY NIGHT FEVER soundtrack, PLEASE DON’T GO, and YES, I’M READY, a duet with high school friend Teri DeSario.

He also received Grammy Awards for Album of the Year, as well as Producer of the Year in 1978 for his work on the SATURDAY NIGHT FEVER soundtrack.

In 2001, KC was honored with the NARAS Governor’s Award, the highest honor given by a chapter of the Academy.

In 2002 KC received the coveted Star on the Hollywood Walk of Fame.

KC's music is now being sampled by rappers, and whole new generations of fans have been introduced to his music.

Harry Wayne Casey, a true icon of so many generations, gets people up and dancing, making everyone happy, his place at the top in the music world is secure and that is as it should be.

KC and the Sunshine Band have been entertaining audiences around the world for over 37 years, and have sold in excess of 100 million records and "That's The Way They Like It" uh-huh uh-huh!

About Horseshoe Tunica:

Horseshoe Casino & Hotel Tunica opened on February 13, 1995.  The property features 245,000 Square Feet, including a 14-floor all-suite hotel tower with over 500 rooms, over 200 slot and video poker games, a wide variety of table games, and a 25 table poker room. Horseshoe is known as a gambler’s casino with the best odds, highest limits, luxurious accommodations, best entertainment with Bluesville Concert Hall and Push Nightclub, as well as exquisite dining options including – Jack Binion’s Steakhouse, Village Square Buffet, Noodles, and Starbucks. For more information, please visit www.horseshoetunica.com.

Contact:          Patrick Collins

662-357-6924     

Pcollins1@caesars.com

###

Veterans and Active Military Personnel Eat Free

at the Paula Deen Buffet on Veterans Day

TUNICA, Miss., November 9, 2011 – Caesars Entertainment Mid-South Region including Harrah’s, Horseshoe, and Tunica Roadhouse casinos will be honoring veterans and active military personnel on Veterans Day Friday, November 11, 2011 by offering them a complimentary meal in the Paula Deen Buffet at Harrah’s Tunica.

“We want to thank all veterans and active military personnel for their service and sacrifice to our country and, as a small token of our appreciation, hope that they will enjoy a complimentary meal at the Paula Deen Buffet this Veterans Day, said R. Scott Barber, Regional President, Caesars Mid-South Region. “We would also like to invite everyone to join us in honoring all veterans and active military personnel in a brief service at 11:30 a.m. on Veterans Day just outside the buffet on the second floor of Harrah’s Tunica.”

Active military personnel must present their military ID and veterans must present their VA card, veteran’s card, retired ID, or their DD214 to the cashier in the Paula Deen Buffet on Friday November 11, 2011 to redeem one complimentary meal in the Paula Deen Buffet at Harrah’s Tunica.

About Harrah’s Tunica:

Harrah’s Tunica is located 20 minutes south of Memphis, Tennessee and was originally opened in 1996 as Grand Casino. On May, 23, 2008 Paula Deen cut the official grand opening ribbon at Harrah’s Tunica featuring the first of its kind Paula Deen Buffet and an interactive gaming floor that is the largest in the region. Spanning over 2,000 acres Harrah’s Tunica features the Links at Cottonwoods championship golf course designed by Hale Irwin, Willows Sporting Clays and Hunting Center, the Mid-South Convention Center offering over 65,000 square feet of indoor meeting space and over 50,000 square feet of outdoor area, three elegant hotels totaling 1356 hotel rooms, the 200-space Mid-South RV Resort, Bellissimo Spa and Salon, The Paula Deen Buffet, The Funny Bone Comedy Club, and a 2,400 seat event center that features headline entertainment. For more information, please visit www.harrahstunica.com.

Contact:

Patrick Collins

662-357-6924

pcollins1@caesars.com

###